shopmateLet’s connect ↗
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OUR COMPANY

Shopping is human.
We’re building for that.

Shopmate brings discovery, community, merchant shopping, and cashback into a single social commerce ecosystem. Our ambition is to make the entire shopping journey feel connected.

ABOUT US

Good Finds.
Great Friends.

Shopping brings us products. Sharing brings us closer.

WHO WE ARE

A community built around discovery.

Shopmate is a social commerce company building a place where people can discover products, exchange honest experiences, and shop with their trusted circle. We bring the social side of shopping together with merchant offers and eligible cashback, so a great find can become a shared experience.

OUR MOTTO

Good Finds. Great Friends.

We believe the best discoveries are the ones we share. Our motto reflects the experience we want to create: useful recommendations, meaningful connections, and more reasons to shop together.

OUR MISSION

Make shopping more connected.

Bring discovery, reviews, conversations, group purchases, and rewards into one experience built around people.

OUR VISION

A trusted circle for every shopper.

Create a social commerce ecosystem where people help each other find products they love, make informed choices, and share the rewards of shopping together.

OUR PURPOSE

Bring people together.
Make every discovery go further.

Online shopping happens across feeds, chat groups, review pages, and merchant websites. Shopmate is being designed to connect those moments — so people can discover, discuss, shop, and share in one community.

THE PROBLEM WE’RE SOLVING

A connected world.
A disconnected shopping journey.

01

Scattered communities

Deal discovery lives across messaging groups and social pages. Shoppers move between apps to find recommendations, compare experiences, and coordinate purchases.

02

Too many steps to purchase

“DM for link” and copy-paste shopping links create friction between product inspiration and a merchant visit.

03

Rewards without clarity

Unclear tracking and long pending periods leave shoppers unsure where their cashback stands. The platform design makes each stage visible.

THE PEOPLE BEHIND SHOPMATE

Small team. Shared ambition.

Complementary experience across product vision, merchant relationships, engineering, and business strategy.

Philshia Tharo, Founder and CEO
FOUNDER & CEO

Philshia Tharo

Leading the product vision and the relationships that bring the Shopmate ecosystem together.

  • Product architecture & UX vision
  • Brand & merchant network onboarding
  • Fundraising & business strategy
Mohamed Insaf, Co-Founder and CTO
CO-FOUNDER & CTO

Mohamed Insaf

Building the systems and infrastructure behind a connected social shopping experience.

  • Core systems & AI architecture
  • Full-stack product development
  • Backend & infrastructure
OUR APPROACH

Community is the starting point.

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People-powered discovery

Product experiences, reviews, and shopping conversations help people make more informed decisions.

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Shared shopping journeys

Trusted groups can coordinate purchases and participate in eligible cashback together.

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A connected business

Affiliate commerce and merchant advertising support the planned business model behind the platform.

A NEW CHAPTER STARTS TOGETHER

A company built around connection.

Meet the opportunity, the roadmap, and the plan for our new chapter.

View investor overview